December Member Spotlight – Kelly Jones, MS, RD, CSSD, LDN



Navigating social media can be a challenge.  Professionals are posed with the task of staying active and relevant without becoming bogged down in the constant stream of notifications and updates.  One PAND member who has mastered the area of social media is Kelly Jones, MS, RD, CSSD, LDN.  Kelly recently won the Social Media Superfan of the Year award from Food & Nutrition Magazine at FNCE 2016.  Through her various social media accounts, specifically Twitter, Kelly is active in sharing articles from the AND’s journal and magazines along with articles by other RD’s.  Kelly shares that her purpose in doing this is to help her followers recognize dietitians as nutrition experts and help them recognize where to look for valid nutrition information.

Being well versed in social media, Kelly was asked if she had any tips for members on how to stay active on social media and what challenges she has faced in maintaining her various social media pages.  Kelly reports, “I always tell my students, younger RD’s, and those that ask me for advice that social media is a blessing, but also a “life sucker”. I try to do my best to maintain an editorial calendar for my blog and plan Instagram, Twitter, and Facebook posts to go with my blog’s posts. I also schedule tweets and Facebook posts using Hoot Suite whenever possible. Additionally, one of the best decisions I ever made was to turn off push notifications for Facebook, Twitter, Pinterest, and Instagram on my phone! I try to limit Facebook and Pinterest interactions to when I am on my computer.”

It is easy to see that, like most dietitians, Kelly is extremely organized and this level of organization has led her to be able to balance two careers.  Kelly maintains a career in academia as a professor at Bucks Community College.  At Bucks Community College, Kelly teaches nutrition and sports nutrition, as she is a board certified sports dietitian, CSSD.  Kelly is also active as an entrepreneur, speaking to high school and club sports teams, providing one on one counseling to athletes, and providing consulting for fitness clubs.  In addition, Kelly speaks and conducts webinars in the corporate wellness setting and has a blog,

Kelly’s interest in the field of nutrition started when she was 13 years old.  Her mother had symptoms of chronic fatigue syndrome and doctors had recommended medications and a hysterectomy to correct the problem.  However, through an elimination diet, they were able to identify trigger foods and improve her condition without medical treatments.  Her mother’s recovery led Kelly to want other people to understand the power of food.  Kelly also noticed the impact diet had on her athletic performance as a swimmer and she has been driven to maximize athlete’s potential ever since.

As an AND member, Kelly is involved in multiple DPG’s, which she finds to be the best benefit of her AND membership.  Kelly is a member of and on the nominating committee for the Nutrition Entrepreneurs DPG, a member of the SCAN DPG, and a new member of Food and Culinary Professionals.  The Nutrition Entrepreneurs DPG has helped Kelly expand her knowledge in marketing and business and helped her gain confidence and build networking skills.  Another valuable asset Kelly has gained from this DPG is the ability to ‘stand firm in my worth and not settle for poor pay because someone does not understand what I went through to obtain the knowledge I have.”  As a profession, Kelly suggests, “we need to be confident in our background to convey the value of our services and walk away when someone isn’t willing to pay what we are worth.”  However, Kelly also gives back to her community by partaking in a set number of pro-bono talks each year for non-profits, community-based programs, and the media.

With the holidays quickly approaching, Kelly shares some tips on how to help clients stay on track during this busy time of the year.  “I remind my clients that it is okay to treat themselves as long as they are not creating nutrient gaps in their diet with their indulgences. Remember to eat enough veggies and have protein at every meal rather than restricting to “save up” for later. I also like to remind everyone that a holiday is just that…one day! If we indulge on only the holiday, and remember that every other day between Halloween and New Years Eve is a normal part of our life, it should help us to stay on track!”

Written by Stacie Smith, PAND Media Team Member